TWO LOCATIONS · EAST ORANGE, NJ & EASTON, PA · YOUR BEAUTY IS OUR MISSION
Black-owned. Community-built. Since 1999.

SYSTAHOOD

Your Beauty Is Our Mission!

Your favorite Black-owned beauty supply store. From your everyday hair essentials to the brands worth discovering, SYSTAHOOD is where beauty and community come together.

Explore our brands →Come see usAsk about a product →
Find your SYSTAHOOD

Two locations. One SYSTAHOOD.

From East Orange, New Jersey to Easton, Pennsylvania, we're here for your beauty essentials and community.

Location 01 · New Jersey

SYSTAHOOD Beauty Supply

61 Central Ave
East Orange, NJ 07018

Monday – Saturday9 AM – 10 PM
Sunday10 AM – 6 PM

We save the night — open late in East Orange.

↗ Get Directions

☎ Call (973) 414-1300

Stay connected with your SYSTAHOOD! Follow for new arrivals, promotions, giveaways, community events, and store updates.

Location 02 · Pennsylvania

SYSTAHOOD Beauty Supply II

1434 Knox Ave
Easton, PA 18040

Monday – Friday10 AM – 8 PM
Saturday10 AM – 7 PM
Sunday10 AM – 4 PM

For the latest Easton weekend hours, please call the store before visiting.

↗ Get Directions

☎ Call (610) 253-1400

Stay connected with your SYSTAHOOD! Follow for new arrivals, promotions, giveaways, community events, and store updates.

East Orange inquiries: SystahoodBeautySupplies@gmail.com

Our story

Not just a store.
A SYSTAHOOD.

SYSTAHOOD founders Dennis and Monica Alston

Founded in 1999 by Dennis Alston III and Monica Alston, SYSTAHOOD Beauty Supply began in East Orange, New Jersey, with a commitment to beauty, quality, and community. The family expanded to Easton, Pennsylvania, in 2011, bringing that same mission to a second location.

Dennis Alston IV, owner and operator of SYSTAHOOD East Orange

Today, the legacy continues through a second generation. Dennis Alston IV, son of the founders, is now the Owner/Operator of the original East Orange location, carrying forward the family vision through community partnerships, support for emerging beauty brands, and a renewed focus on the customer experience.

Two generations. Two locations. One mission. Our vision is to carry the SYSTAHOOD legacy into a third generation.

From spotlighting local entrepreneurs to in-store events and everyday beauty advice, we're proud to make room for everybody.

✦ HAIR ESSENTIALS   ✦ BLACK-OWNED BRANDS   ✦ BEAUTY & GROOMING   ✦ COMMUNITY FIRST   ✦
THE SYSTAHOOD COMMUNITY HUB

There's More to the Hood. Come Discover It. 👀

Good products. Great talent. Real stories. Explore independent brands and beauty professionals, share what deserves attention, and help us discover what's next — together.

Illustration of an independent beauty entrepreneur showcasing productsDISCOVER BRANDS
Illustration of a professional stylist at workCELEBRATE TALENT
Illustration of hair and beauty productsSHARE PRODUCTS
Illustration of a beauty creator filming contentCREATE TOGETHER
BRANDS & PEOPLE TO KNOW

Discover the stories behind the shelves.

Some of the independent brands we carry may be new to you. Get to know their products and the people behind them, alongside the stylists, barbers and creators we've connected with through events, hair shows and community spotlights. Their hard work is their own — we're glad to help share it.

YOUR TURN TO JOIN THE CONVERSATION

Put Us On! 🖤💛

Know a great product, an independent brand or someone doing incredible work? Have something of your own to share? Choose a path below — everything stays together in one place.

Put Us On to a Product

Suggest something you would like to see on our shelves.

Email or phone — we only need one, so we can let you know if we bring it in.

Submissions are reviewed privately. Nominations, product interest, and applications do not guarantee selection, inventory, sponsorship, or compensation.

Nominate or Introduce a Brand

Recommend an independent brand or introduce your own.

Email or phone — we only need one, so we can follow up about the brand.

Submissions are reviewed privately. Nominations, product interest, and applications do not guarantee selection, inventory, sponsorship, or compensation.

Spotlight a Stylist, Barber or Beauty Professional

Recommend a beauty professional for a potential feature.

Email or phone — we only need one, so we can follow up about the spotlight.

Submissions are reviewed privately. Nominations, product interest, and applications do not guarantee selection, inventory, sponsorship, or compensation.

Collaborate or Apply as a Creator

Share your content and explore collaboration opportunities.

Email or phone — we only need one, so we can respond to your application.

Submissions are reviewed privately. Nominations, product interest, and applications do not guarantee selection, inventory, sponsorship, or compensation.

Request Special Sourcing

Ask about ordering an item we do not regularly stock.

Email or phone — we only need one, so we can confirm availability and pricing for your order.

Submissions are reviewed privately. Nominations, product interest, and applications do not guarantee selection, inventory, sponsorship, or compensation.

We review submissions before featuring them publicly. Community nominations and feedback help guide our decisions; participation does not guarantee selection or sponsorship.

THE SYSTAHOOD SCOOP 👀

Get the Scoop Before Everybody Else!

Discover new arrivals, community stories, product polls, events and opportunities — then put your people on.

Join The Scoop ↗
Product inquiries

Shop SYSTAHOOD.

Looking for hair, beauty essentials, grooming products, or something special? Connect with our team to ask about products, check availability, request pricing, and arrange your order.

Message us on WhatsApp ↗☎ Call (973) 414-1300Request a special order →

WhatsApp Business: +1 201-259-3288. Our team confirms prices, stock, pickup, and shipping options directly with you.

More than a beauty supply store

There's always something happening.

Come for what you need. Stay for the fun. Our weekly traditions bring the neighborhood together.

TUESDAY

Lottery Tuesday

Qualifying purchases can score a free Mega Millions ticket while supplies last. Sponsored by DA1ONE.

✧
WEDNESDAY

Hump Day

Say “Hump Day” at checkout to unlock 10% off Human Boho bulk hair during the promotion.

✦
THURSDAY

Trivia Thursday

Think you know your 2000s hip-hop and R&B? Answer our trivia question for a chance at a discount.

♫
SUNDAY

Sunday Funday

Good energy, community love, and rotating surprises. Follow us for this week's details.

♡

Promotions are subject to availability and may change. Ask in store for current details.